Bulk Email Marketing Software:There are a number of strategies
you can use to ensure your bulk email marketing software campaign is successful.
The following is a condensed version of our tips.
Be sure you check out our resource section for further tips and suggestions.
Strategy
4: Offer Choice In Design & Technology:
The 3 types of designs are:
1.
Text
2. HTML
3. Rich Media Firstly plain text is what most
of us would probably be familiar with. HTML provides catchy
graphics, attractive formatting, varied text style, colour, size and font. It
looks very much like a web page but delivered within your email program. Rich
Media text is like a mini television commercial or animation that is displayed
in your email. It's important to offer people the choice to
choose what type of 'email' they wish to receive. Your bulk email marketing software
should be able to send the selected type to the appropriate recipient. A
few pointers when considering which format to use:
· Industry Response rate
for plain text - 10-15%
· Industry Response rate for HTML - 25-30%
· HTML
- Catchy graphics, attractive formatting, varied text style (color, size, and
font)
· Rich media eg streaming video, sound no known industry response rate
as yet
· Not all email software has HTML capability
. Only 40% of all email
programs can accept HTML - Clickz study It's important to ensure
your bulk email marketing software will allow you to work with a good variety
of email programs. 1. Don't forget to ask how they would like
to receive their email when they first sign-up!
2. If they want to receive
a message in plain text - you can also provide a link at the end of the message,
which takes people to the HTML version.
3. Don't forget to test your email
message - as it will be displayed differently across different email programs.
The most notable difference is Microsoft Outlook will not accept
HTML messages. Therefore - you should have an email message designed for plain
text and the same email message designed for HTML.
Create The Winning Email List | Invite
People To Opt-In To Your Email Marketing List | Make
It Easy To Get Off Your Email List | Bulk
Email Marketing Software Offering Choice In Design & Technology | Top
17 Tips To Writing Direct Email Marketing Copy That Sells | Always
Personalise Your Campaign | Test & Test
Again | When Should I Send It? | Links | Analysing & Responding With Ease
| Maintaining & Nurturing Your Customers
|
