Email list management software:

There are a number of strategies you can use to ensure your email marketing list management software and campaigns is successful. The following is a condensed version of our tips. Be sure you check out our resource section for further tips and suggestions.

Strategy 3: Ensure your email list management software allows people to unsubscribe easily:
The worst way is to put people on your list who didn't give you permission.

Consequences of spamming:
a. It doesn't work
b. It creates complaints
c. It wastes bandwidth
d. ISP's shut you down
e. You come out the ultimate loser

Here are some ways to make the unsubscribe process easy.
1. Provide instructions on how to remove ones name from your list within every email message that you send out.
2. Prevent unintended subscriptions in the first place; use double opt-in email to confirm everyone entering your subscription list.
3. Provide a web-based unsubscribe process that gives immediate feedback.

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