Opt-in email marketing campaigns:

There are a number of strategies you can use to ensure your opt-in email marketing campaign is successful. The following is a condensed version of our tips. Be sure you check out our resource section for further tips and suggestions.

Strategy 8: When Should I Send It?:
With email messages - pointers as to when to implement your opt-in email marketing campaign:

· Midweek - Tuesday-Thursday
· Avoid holidays
· Make sure you follow-up within 1-2 weeks either with another email, phone call or mail
· Allow yourself realistic time-frame to pull the campaign together and the various people involved
· Manage responses as they occur eg complaints, those who have unsubscribed, email bounce-backs

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